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For over 40 years Discovery Place and Charlotte Nature Museum have encouraged children and parents to
learn and grow. Now, Discovery Place is launching a new venture – an adventure in play – by creating regional
children’s museums. Discovery Place KIDS will serve a primary audience of children ages one to seven years
old. Its purpose is to meet specific early childhood needs and serve a new and larger audience by anticipating
the growth patterns in the Charlotte region. Discovery Place Kids will bring new experiences to our youngest
neighbors and launch a new era for our region’s first science museums and most beloved places for educational
family engagement.
Discovery Place Kids is an innovative concept in regional children’s
museums. Based on the idea of creating a network of intimate,
community-based facilities in multiple locations, Discovery Place Kids
aspires to maximize the whole child by providing extraordinary and rich
play experiences that value imagination, fun and learning.
Children’s museums are cultural institutions that serve the needs and
interests of children by providing exhibits and programs that stimulate
curiosity and motivate learning. As opposed to typical play spaces,
Discovery Place Kids will provide play experiences that encourage children
and adults to have fun while exploring together, and will offer exhibit
areas that focus on development of motor, communication and social
skills while encouraging a love of learning.
Discovery Place Kids is a community-based children’s museum designed
specifically for early childhood development, whereas Discovery Place is a
regional science museum targeted to a much broader age range.
Because of their convenient neighborhood locations and rich play
environment, each Discovery Place Kids location will be a regular — daily,
weekly, monthly — lifestyle element for the family that requires little or
no advanced planning, whereas Discovery Place is typically a regional
destination for more structured trips and special occasions.
The first Discovery Place Kids will be located in the Huntersville Town Center development
in downtown Huntersville, near the intersection of Gilead and Old Statesville Roads.
Eventually, four or five Discovery Place Kids locations are planned for Mecklenburg County
and the surrounding area.
The exhibits and programs at Discovery Place Kids are specifically targeted toward early
childhood development — ages one to seven. Some eight and nine year olds will find the
content stimulating; others may not. Parents and care-givers are asked to use their best
judgment regarding the appropriateness of Discovery Place Kids for children over the age
of seven. Adults must be accompanied by children.
The exhibits at Discovery Place Kids are designed to provide a rich play environment for all
children ages one to seven. The “I Can Grow” area is specially designed to stimulate the
brains of crawling babies through age three, while other exhibits are targeted toward the
three to five and five to seven age groups.
Discovery Place Kids is a self-paced interactive learning and play experience based on role
playing, participation and cooperation. Children and their care-givers are free to explore
whatever areas interest them and to spend as much or as little time in each exhibit as
they choose.
The admission price for Discovery Place Kids has not yet been set. Admission to Discovery
Place Kids will be priced so as to encourage frequent visits. There will be one admission
price for ages one through adult. Children under one year of age will be free. Admission
may be purchased on an individual visit basis, or a pass system will provide the passholder
with a pre-paid allotment of visits at a reduced rate.
A separate admission fee will be required for Discovery Place Kids. However, Discovery
Place members will have the opportunity to purchase admission at a discounted rate.
Discovery Place Kids will be based on a traditional small town layout, with several exhibit
areas resembling typical small town structures, such as a grocery store, a fitness center, a
pizzeria, and an airport, all surrounding a town square. The exhibit areas will focus on
several themes; I Can Create, I Can Be Healthy, I Can Work, I Can Move, I Can Explore, I
Can Build, and I Can Grow. Some of the exhibit elements will be targeted specifically to
the individual community — a race car and a sailboat in Huntersville, for instance.
Numerous studies have shown that young children prefer familiarity in their play areas and
are often confused or upset when those areas change. Children, themselves, are
constantly changing, and experience things from a slightly different perspective each time
they are encountered. For that reason, only the “I Can Explore” area will change on a
regular basis, with various themes such as, “I Can Explore the Jungle,” or “I Can Explore
Outer Space.”
Discovery Place Kids will offer a variety of special educational programming designed to
meet the needs of early childhood development. These will include monthly themes and
event days, live theater with puppet shows, story times and science presentations, daily
“Big Fun” celebrations, special age-specific workshops, summer camps, group visits and
birthday celebrations, and special events such as book signings by children’s authors and
ever-changing visual and performing arts projects.
Discovery Place Kids is designed for interactive play between the parent or care-giver and
the child. It is not intended to be a day-care facility or play space.
Discovery Place Kids will build on Discovery Place’s reputation as a safe and fun
environment for children. The facility will be monitored by a full-time staff of experienced
early childhood development professionals, carefully screened and trained specifically for
Discovery Place Kids.
While Discovery Place Kids is a community-based children’s museum designed primarily for
children ages one to seven and their parents or care-givers, visits by local school and preschool
groups of the appropriate age range are certainly welcome.
Discovery Place Kids is a self-paced interactive learning and play experience. The facility
will be monitored by a full-time staff of experienced early childhood development
professionals who are trained to ensure both the safety of the play environment and the
enjoyment of the experience for all guests.
The exact hours of operation have not yet been set, but the facility will likely be open
approximately 45 hours each week; mid-morning through mid-afternoon on weekdays,
and special hours on Saturday and Sunday.
Each Discovery Place Kids facility will be designed with ample adjacent parking. At the
Huntersville location, a surface lot — and eventually a parking garage — will be located
immediately behind the building, allowing safe, easy access to the facility.
Each Discovery Place Kids facility will have a small snack bar or vending area that will
include a variety of healthy items such as water, juice, milk, crackers and fresh fruit. The
Huntersville facility will be located in the Huntersville Town Center development which will
likely include one or more “family-friendly” restaurants.
Discovery Place Kids is a community-based children’s museum. We anticipate that most
guests will come from an area no more than a fifteen to twenty minute drive from each
facility.